STRATEGIC

• Clarify corporate vision, mission, goals and objectives.
• Crystallize sales and marketing objectives.
• Develop powerful sales and marketing strategy.
• Engineer resource model and functional alignment to achieve goals.

PRACTICAL

• Assess sales operations and staff.
• Evaluate marketing plan and personnel.
• Management-level review of gap analysis.
• Provide recommendations to address staffing, structural and process gaps.

TACTICAL

• Develop comprehensive sales tactics to include sales model, team structure, territory alignment, compensation and sales processes.
• Design integrated marketing programs, including ideal prospect profile, sales inhibitors, competitive positioning and marketing communications.
• Cross-functional lead generation to foster team-focused sales results.
• Create communications plan to share information and positively address issues.

RESULTS

• 30-60-90 day action plan with clear measurement criteria per individual.
• Support staff with hands-on implementation of tactical plans.
• Personalized coaching and mentoring in “live” situations.
• Remedial feedback and tactical adjustments as appropriate.