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STRATEGIC

  • Clarify corporate vision, mission, goals and objectives.
  • Crystallize sales and marketing objectives.
  • Develop powerful sales and marketing strategy.
  • Engineer resource model and functional alignment to achieve goals.

PRACTICAL

  • Assess sales operations and staff.
  • Evaluate marketing plan and personnel.
  • Management-level review of gap analysis.
  • Provide recommendations to address staffing, structural and process gaps.

TACTICAL

  • Develop comprehensive sales tactics to include sales model, team structure, territory alignment, compensation and sales processes.
  • Design integrated marketing programs, including ideal prospect profile, sales inhibitors, competitive positioning and marketing communications.
  • Cross-functional lead generation to foster team-focused sales results.
  • Create communications plan to share information and positively address issues.

RESULTS

  • 30-60-90 day action plan with clear measurement criteria per individual.
  • Support staff with hands-on implementation of tactical plans.
  • Personalized coaching and mentoring in “live” situations.
  • Remedial feedback and tactical adjustments as appropriate.
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